Right now, I’m in limbo. I left my job at Nordstrom to have the time to look for greater opportunities, and am leaving to visit Israel at the end of the month. In the meantime, I applied to the Chicago Portfolio School, am looking for jobs everyday, and am trying to stay sane in my parents’ home. I think I would feel better if I was able to get my foot in the door of the advertising agency before it’s becomes a year since I graduated.
Picking through jobs on the Internet is one thing, but social media presence is also important for obtaining a career in advertising. Obviously, I’m on Facebook, Twitter, and LinkedIn, as well as trying to keep up with this blog (fail), but posting on social media sites is more complex than tweeting about what you’re doing for the day. I found this helpful article talking about how companies have recently relied on social media sites in job recruiting: “A Recruiters’ Perspective: Job Boards and Career Websites.”
The article is outlined by the subheaders “Building Your Brand,” “Utilizing Job Boards,” “Leveraging Social Media Sites,” and “Social Media Job Listings.” I liked how the article described social media as a platform where you can actively and aggressively search for jobs, but also as one where you can passively place yourself in the job market and career world to receive job offers even if you’re not directly on the market (I’ve heard of many people accepting jobs this way as an upgrade from their current job, which may not have been working for them).
The article is summarized at the end by stating, “Regardless of which sites you use to find your next job, it is important to remember that you are building your brand and, ultimately, selling yourself.” So, social media is a great tool to get other people to get to know you and your skills, experience, etc. It is not the only way to get your name out there, but probably one of the most accessible and easiest way to build brand YOU.
With that note, I’m looking forward to continuing my web presence on the various social media platforms available out there. I’m also looking forward to keeping up with this blog, searching for jobs, and creating an online portfolio.